A New Strategy for Innovation


Tuck Professor Ron Adner is releasing a new book called the Wide Lens on Thursday. You can pre-order it now on Amazon, but in the meantime Fast Company just published a sneak preview.

The excerpt focuses on “The Innovator’s Blindspot”, which is that you can’t innovate unless your suppliers innovate too. In it, he says:

Today’s exemplar firms–from Apple in consumer electronics to Amazon in retail, from Roche in pharmaceuticals to Raytheon in defense, and from Hasbro in toys to Turner in construction–do much more than “just” execute flawlessly on their own initiatives. They follow a distinct set of strategies to orchestrate the activities of an array of partners so that their joint efforts increase the value created by their own initiatives many times over. These leaders have understood the nature of the blind spot and have expanded their perspective. They have deployed a wide lens in setting their strategy and prospered in their embrace of the ecosystem opportunity.

I’m looking forward to reading the rest of it over spring break–it starts on Friday–perfect timing!

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